“KOHINOOR WORLD’S LARGEST BIRYANI FOR THE GUINNESS BOOK OF WORLD RECORDS”
Background & Marketing Objective
For all good reasons, the more a company or its brand gets talked about, the better are the chances for it to be in the good books of almost everybody that it is associated with. Kohinoor Foods was at a stage where everybody associated with it had an idea of what it is about, but that’s all anyone knew about it. All the recognitions & awards that the brand had gathered since its inception, were either only at a national level or were something that was dated or were more or less like a hygiene factor for the company (like National Award for Export Excellence, APEDA Awards, First to introduce Packaged Basmati Rice in the industry, ISO,etc.). The team at Kohinoor Foods were searching to do something that is of a Worldwide stature, that gets talked about not only in present, but even in coming time, that’s relevant not only to the business entities that it caters to, but also to all the consumers whom its products gets consumed by.
Gets recognized by the entire world.
Creates enough buzz in the city & in the nation.
Becomes an achievement in itself, so that it gets talked about in future as well, both at businesses & consumers level.
Attracts enough media coverage
“Kohinoor World’s Largest Biryani for the Guinness Book of World Records”
An event never done before and therefore, very unique in nature.
Since the event of this scale was never done before, there were NO BENCHMARKS, NO REFERENCES & NO SET OF REGULAR SUPPLIERS.
We had to design and fabricate everything, to perfection and within a given time frame. The immediate step was to assemble a team of technical experts from various fields. Professionals like Chef, Burner Expert, Structural Engineer, Architect etc. The core team set out to the task of making the world’s largest biryani.
The size of the vessel was very crucial as we could not afford to fall short. On the basis of a 10kg calculation, we derived at a size of 16’ in diameter & 8’ in height. The next challenge was to find a fabricator, who could make the vessel of this size in stainless steel. Finally, we after meeting 4 fabricators, we short listed one the vessel was fabricated which weighed almost 4 tonnes. The vessel was made of “food grade stainless steel”. Since the Guinness requirement was to weigh the cooked biryani, we had no option but to weigh the vessel itself and hence, special structures were added to the vessel, enabling us to weigh over 18000 tonnes.
We required a special weighing scale, which could be lift the vessel of this weight and weigh the same. The problem of suspending the weighing scale was solved by mounting it on a crane. A specialised manufacturing firm was located in Ahmedabad, which specialised in customised weighing scales and our exclusive made to order weighing scale was fabricated.
A special burner which heated the furnace with hot air was designed as it was felt that to get “even heating” all around the vessel, the hot air technique would be most useful. Our burner expert, who is certified by Indian Oil, designed a LPG fired hot air burner and we used 2 of them from opposite sides to generate the necessary heat.
The furnace design was extremely complicated as the base had to hold on to almost 18000 tonnes and at least 6’ of the vessel was to be covered by the furnace. The structural engineer and the architect designed a circular furnace using bricks with clay cladding. The furnace was 18’in diameter and the vessel which was 16’ in diameter was placed between the furnace.
To make 14000 tonnes of ready biryani, we had to use almost 3000 kg of rice, 6000 ltrs of water, 3000 kg of vegetables and to pour them in the vessel, within a very short time was also a huge challenge. We got special bags of 1 tonne capacity and filled them with with various ingredients. Using multiple cranes, we could pour the ingredients within the stipulated time. Since the water had to be of a particular temperature, we got special heating rods fabricated, which were submerged into the tanker to heat the water. Multiple pumps were used to flush water from tankers into the vessel.
The most formidable challenge was to “stir the ingredients” and while cooking and how to take out 14000 tonnes of biryani from the vessel after cooking, specially when it would be pretty hot and steaming. A special “Stirring Mechanism” was designed using a heavy duty motor. Since the “stirrer” was to be inserted inside the vessel, we mounted the same on a crane and tied it with chains from 4 sides, from where it’s movement was controlled.
A Guinness World Record for the Largest Biryani weighing 140060 tonnes.
Huge Media Coverage for the event.
From the event management logistics, this event posed numerous challenges. At every stage, there was a new problem to be solved.
This was in addition to the regular event problems like permissions, police arrangement etc. Specially, when there are over 200 LPG cylinders being used for cooking in a public place, safety was a very big issue and in a city like Delhi, where getting permissions for mega events is always a problem, it was a lot of hard work and persuasion for us to get everything moving, as scheduled.
Since the actual cooking was not only in the presence of a Records Adjudicator from Guinness, who was specially flown in from London, there was a huge presence of electronic media, reporting live from the venue, we had to be constantly on our toes to make sure that everything was in absolute order.
Maintaining the right hygiene was also very critical. Since every visitor was very keen to look into the cooking vessel, we had a hard time controlling the same and ensuring that whosoever went up to the vessel was adequately covered with hygiene elements like a cap, mouth cover etc.
Finally, 2 chefs assisted by over 40 cooks and a production team of 18 people, created history by making a Guinness World Record for the Largest Biryani.